I'm Paolo, Designer & Creative Director.
Papaya is the name I work under.

I help founders and teams

turn complex ideas into

clear, coherent products

and brand systems.

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ABOUT
ABOUT
ABOUT

Brand Strategy

User Experience

Product Design

Creative Direction

Paolo
Paolo

From Treviso to Taipei.
11 years of design in motion.

My journey began in Italy in 2015, where I learned that good work means precision, accountability, and showing up. But I soon realized that to design the future, I needed to see the world.

So I took my work with me: Madeira, Australia, Hong Kong, Taiwan. Over the years, collaborating with startups and global teams across different cultures changed how I see design and how I approach every project.

Today I'm based in Taipei, where I study Chinese and try to build a community of creatives.

PHILOSOPHY
PHILOSOPHY
PHILOSOPHY
  • How I work ·

  • How I work ·

  • How I work ·

Paolo
Paolo
Paolo
  1. Remote First

I've been working this way since before it had a name. Async when it makes sense, video when it counts, in person when it's worth a flight.

  1. Selective by design

I don't take on everything. I take on the right things. Fewer projects, more attention. You'll always know who's working on your project - because it's me.

  1. Understand is key

Tools change. Methodologies evolve. What stays constant is that I want to understand what you're actually building before any design starts. That conversation is the work.

Papaya is more than one person.

Papaya is more than one person.

Papaya is more than one person.

Papaya is built around trusted relationships.

Some projects need different perspectives. That's why Papaya works with a small network of designers, developers and creative professionals I've collaborated with over the years. Just the right people for the right projects, brought in when it actually makes sense.

If you're a remote-first creative with strong work and a thoughtful approach, I'd love to hear from you.

COLLABORATORS
COLLABORATORS
COLLABORATORS

Trusted partners

Behind Papaya is a trusted network of designers, developers and creative professionals I've had the pleasure of working with over the years. Every collaboration is built on shared experience, mutual trust, and complementary expertise, allowing each team to be shaped around the unique needs of every project.

Behind Papaya is a trusted network of designers, developers and creative professionals I've had the pleasure of working with over the years. Every collaboration is built on shared experience, mutual trust, and complementary expertise, allowing each team to be shaped around the unique needs of every project.

Collaborator portrait

01

Luca Maluta

Brand Designer & Digital Marketing

A reliable creative partner for identity systems, campaigns and visual language when a project needs a sharper brand voice.

Europe / Remote

Collaborator portrait

02

Roberto Baccichetto

Product Designer • Founder at Crux Lab

From concept to manufacturing, combining aesthetics, engineering and years of R&D experience.

Italy

Collaborator portrait

03

Wavelop SRL

Software House

A trusted technology partner delivering scalable digital products with modern development practices.

Italy / Remote

RESULTS
© Featured Projects
RESULTS
  • Selected works ·

  • Selected works ·

  • Selected works ·

These are projects I chose to take on. Each one with a team worth working with, a problem worth solving, or an idea worth backing.

Nexblue

Nexblue

(01)

Brand Strategy

Nexblue

Nexblue

(01)

Brand Strategy

Nexblue

Nexblue

(01)

Udropper

Udropper

(02)

Leading Product UX/UI

Udropper

Udropper

(02)

Vitesy

Vitesy

(03)

Iot UX-UI Design

Vitesy

Vitesy

(03)

Ronal Bathrooms

Ronal Bathrooms

(04)

Exhibition Design

Ronal Bathrooms

Ronal Bathrooms

(04)

Hausbrandt

Hausbrandt

(05)

Creative Direction

Hausbrandt

Hausbrandt

(05)

How I can help
How I can help

Services

You have an idea. Maybe even a vision. But it's still unclear, unstructured, or hard to explain. This is where I come in.

Precise

Structured

Focused

Visual Language

01

Product Strategy

Before design, there's direction. I help founders and product teams clarify what they're building, who it's for, and how it should feel – so that when design starts, it starts right

02

Brand Identity

Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.

03

User Experience

Interfaces people actually enjoy using. Designed with empathy first and aesthetics second – because good UX is invisible, and bad UX kills products. From early flows to final polish, every decision has a reason.

04

Product Design

From rough concept to something people actually use. Bridging how it looks, how it works, and why it matters – combining refined aesthetics with solid interaction logic across digital and physical touchpoints.

Product Strategy

Before design, there's direction. I help founders and product teams clarify what they're building, who it's for, and how it should feel – so that when design starts, it starts right

Brand Identity

Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.

User Experience

Interfaces people actually enjoy using. Designed with empathy first and aesthetics second – because good UX is invisible, and bad UX kills products. From early flows to final polish, every decision has a reason.

Product Design

From rough concept to something people actually use. Bridging how it looks, how it works, and why it matters – combining refined aesthetics with solid interaction logic across digital and physical touchpoints.

Product Strategy

Before design, there's direction. I help founders and product teams clarify what they're building, who it's for, and how it should feel – so that when design starts, it starts right

Brand Identity

Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.

User Experience

Interfaces people actually enjoy using. Designed with empathy first and aesthetics second – because good UX is invisible, and bad UX kills products. From early flows to final polish, every decision has a reason.

Product Design

From rough concept to something people actually use. Bridging how it looks, how it works, and why it matters – combining refined aesthetics with solid interaction logic across digital and physical touchpoints.

Man Back Pose
Black Man
Experience
Experience
Experience

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11 years. 5 countries. One consistent thread: work that travels as well as I do.

11 years. 5 countries. One consistent thread: work that travels as well as I do.

Global

Remote First

Creative Collective

Partnerships

Supacaz

Sport equipment

Leading Product Design

Taipei

TravoAI

Software for travel agencies

Leading Product UX/UI

Taipei

TDN

Digital Nomad Community

UX/UI, Education & Events

Taipei

Udropper

Social Network

Leading Product UX/UI

Italy

Nexblue

EV charging hardware

Branding & Marketing Lead

Hong Kong

Vitesy

IoT products

Product Design & Marketing

Italy

Ronal Bathroom

Wellness

Product Design & Marketing

Italy

HUH

Sport equipment

Product Design & Marketing

Italy

Wavelop

Software House

Leading Product UX/UI

Italy

Supacaz

Sport equipment

Leading Product Design

Taipei

TravoAI

Software for travel agencies

Leading Product UX/UI

Taipei

TDN

Digital Nomad Community

UX/UI, Education & Events

Taipei

Udropper

Social Network

Leading Product UX/UI

Italy

Nexblue

EV charging hardware

Branding & Marketing Lead

Hong Kong

Vitesy

IoT products

Product Design & Marketing

Italy

Ronal Bathroom

Wellness

Product Design & Marketing

Italy

HUH

Sport equipment

Product Design & Marketing

Italy

Wavelop

Software House

Leading Product UX/UI

Italy

Supacaz

Sport equipment

Leading Product Design

Taipei

TravoAI

Software for travel agencies

Leading Product UX/UI

Taipei

TDN

Digital Nomad Community

UX/UI, Education & Events

Taipei

Udropper

Social Network

Leading Product UX/UI

Italy

Nexblue

EV charging hardware

Branding & Marketing Lead

Hong Kong

Vitesy

IoT products

Product Design & Marketing

Italy

Ronal Bathroom

Wellness

Product Design & Marketing

Italy

HUH

Sport equipment

Product Design & Marketing

Italy

Wavelop

Software House

Leading Product UX/UI

Italy

you might ask
you might ask
you might ask

FAQ

Honest answers before we waste each other's time.

01

What services do you offer?

02

What does a Product Strategy engagement look like?

03

How does remote collaboration actually work?

04

Do you work alone or with a team?

05

Who do you work with?

06

What do you look for before saying yes to a project?

What services do you offer?

What does a Product Strategy engagement look like?

How does remote collaboration actually work?

Do you work alone or with a team?

Who do you work with?

What do you look for before saying yes to a project?

Contact
Contact
Contact

Get in touch

Book a Call

Collaboration

Remote

Woman Staircase
Woman Staircase

Contact now

Contact now